Architectural & Interior Design Studio in Fulham, Chelsea & Pimlico
Poppy Design Ltd is a boutique architectural and interior design studio specialising in residential refurbishments, extensions and interior architecture across Fulham, Parsons Green, Chelsea and Pimlico.
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We work with homeowners to create thoughtful, sustainable living spaces, combining sensitivity to London’s architectural heritage with contemporary design.
Founded by Bassiano Calzolato, Poppy Design offers a personal, director-led service with particular expertise in working within existing buildings, conservation areas and dense urban contexts.
Based in Fulham, we prioritise local projects to ensure close collaboration, responsive site visits and a hands-on approach throughout the design process.
longside its London focus, Poppy Design maintains strong personal and cultural ties to Northern Italy. This dual perspective informs the studio’s design sensibility and long-term ambition to operate between London and Bassano del Grappa, as reflected in the restoration of an Italian listed country house.
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Core Services
We specialise in:
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Residential refurbishments and extensions
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Interior architecture and interior design
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Feasibility studies and planning strategy
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Sustainable and low-carbon design
Our work typically involves Victorian and Edwardian houses and flats, where careful design can significantly improve spatial quality, daylight and energy performance. Thoughtful extensions, loft conversions and full refurbishments can be seen in our projects in Chelsea, Chiswick and Southfield.
Design Philosophy
Our work is guided by three principles:
Context
Understanding the character of the building and its surroundings.
Clarity
Providing clear advice, structured processes and realistic outcomes.
Sustainability is embedded from the outset. We prioritise retrofit over rebuild, improve fabric performance, reduce embodied carbon where possible, and design with long-term adaptability in mind. Our approach balances architectural quality with measurable environmental responsibility.
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We regularly work in Fulham, Parsons Green, Chelsea and Pimlico, and are familiar with the planning policies, conservation constraints and building typologies typical of these areas.
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If you are planning a refurbishment, extension or interior project in Fulham, Parsons Green, Chelsea or Pimlico please get in touch to arrange an initial conversation.
WHAT PEOPLE SAY
Mikkel
Poppy Design helped us refurbish and extend our flat in a Pimlico making the process easy and enjoyable. Bassiano handled planning carefully and the end result has completely transformed our living space
Andrew
I worked with Poppy Design on the refurbishment of three flats in the same Pimlico terrace house, the process was smooth from start to finish. Clear drawings, good coordination on site and a good understanding of my requirements.
Federica
Poppy Design refurbished and restored our listed country house in Italy with great care and sensitivity. Bassiano really understood the building and helped us with his minimalistic approach